Seed for Success | Empowering Women Entreprenuers

I have had several conversations lately with friends and neighbors about the economy and where it’s headed. We all seem to be asking the same thing, “When did I start caring so much?” The consistent answer has been “since having children”. Never, in most of our lives, have we had so much to worry about. What happens to your family if your income is gone and you can’t get a loan or credit? It’s a very scary scenario. Now consider the families that own and operate small businesses that rely on a strong economy and credit to survive. The bar is raised past scary to terrifying! That’s where I am right now. My husband’s business is suffering and my business hasn’t had the chance to take off. So what do you do? My first instinct is to panic, but that won’t get me or my family very far. It’s time to be logical. The economy will turn around, it always does. So it’s a matter of how long can we hang on? My backup plan has always been: “if this doesn’t work, I’ll go back to a full-time job and do this on the side.” With a sports marketing background, this isn’t a very realistic backup plan in the current economic situation. So I’ll stick with the Red Koala and work extra hard to get the word out there about my products; knowing that when the economy starts to rebound I will be there ready to sell to consumers. As the old adage goes, there’s always a silver lining, and in this case it has been the realization of how great my family, friends, and neighbors are… their support and encouragement keep me going when I feel like giving up. I will be forever grateful for each of them. I also have fabulous mentors that remind me almost daily of how much I’ve already accomplished and how much I will continue to accomplish on my path of making the Red Koala a successful family owned business. For anyone else in a similar situation, just keep moving forward and we’ll all come out stronger on the other end!

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Posted by Abby Port