Seed for Success | Empowering Women Entreprenuers

Selling art online poses some challenges. Many customers want to see and feel the quality of the art before purchasing it. I am a believer in the school of thought that challenges always present opportunities. So in order to turn this negative into a positive, I decided to approach retailers about selling my products in store. Red Koala products are now being sold in Ohio, South Carolina, Florida, Georgia, and in a few online boutiques. These retail outlets increase our reach and provide us an outlet for customers to have a tangible product to view before purchasing.

As a new company, I need a risk free and enticing entry point for retail partners. To accomplish this I offer a free sample for display along with a full catalog of images, background choices, and framing options for customers to flip through. We also provide free shipping to the store and a fee for drop shipping to the customer. With no upfront costs from the retailer and no display space required, the retailer can carry our products risk free. This gives the retailer the advantage of carrying a tangible product and providing no shipping costs to the customer.

However, selling through retailers cuts into our profit margin significantly. I am hopiong that in the long run the volume will compensate for the loss of profit per piece sold. I’m thrilled to go down this road and look forward to the future of the Red Koala.

I am always asking for feedback, so please visit our website at www.RedKoala.com and tell us what you think and don’t forget to vote in the Seeds for Success contest!

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Posted by Abby Port